How an E-Commerce Service Rapidly Expanded to 44 Locations in 8 Months with Advanced Staffing Analytics

Facing the challenge of rapidly expanding into new warehousing and logistics sectors, pandamart partnered with Workmate to address its critical staffing needs. This case study explores how Workmate's targeted, technology-driven approach not only filled over 300 positions across 44 locations in just 8 months but also set a new standard in quick-commerce staffing solutions, demonstrating the power of strategic partnerships in overcoming complex operational challenges.

The Challenge 

PandaMart, part of foodpanda, was ready to grow, planning to open operations in new areas and needing over 300 warehouse workers quickly. This expansion was into warehousing and logistics, a completely new area for foodpanda with different staffing needs.

Faced with this new challenge, foodpanda realized their usual recruitment methods wouldn't work. They needed a different approach to hire the right people for these specialized roles, and they needed it fast. The clock was ticking to get these new locations up and running, but without the right workforce in place, this ambitious expansion could stall.

The Business Impact

The collaboration between Workmate and foodpanda for PandaMart's expansion demonstrated the practical benefits of a focused staffing strategy. By partnering with Workmate, foodpanda effectively addressed the challenge of rapidly scaling its workforce for PandaMart. This resulted in successfully establishing a network of skilled warehouse workers across new locations.

In just 8 months, the team at Workmate efficiently managed the staffing needs for PandaMart, expanding from 5 to 44 locations across Thailand. This achievement was not just about meeting manpower numbers; it was about ensuring each worker fit pandamart's specific operational requirements.

The success of this project serves as a clear example of how targeted staffing solutions can resolve complex recruitment challenges, particularly in fast-paced business expansions. It demonstrates the value of having a reliable staffing partner capable of adapting to and meeting the dynamic needs of a growing business.

Our Approach to Meeting PandaMart's Staffing Needs

Assembling the Right Team for a New Venture

For PandaMart's warehouse logistics needs, we focused on building a team that was skilled and dependable. Using our automated applicant filtering system, we rigorously evaluated each candidate's work history for reliability, punctuality, and adherence to workplace norms.

This process ensured that only those who consistently demonstrated these key professional behaviors were selected. As a result, PandaMart received a workforce they could rely on from the very start, with each member vetted for their proven track record.

Technology-Driven Staffing Solutions

We harnessed our digital tools to streamline pandamart's hiring process, making it faster and more precise. This included using online assessments to quickly gauge each candidate's strengths, ensuring a perfect match for PandaMart's roles. Additionally, our time-saving interview process, which pre-screened candidates using performance and attendance data, meant that PandaMart's interview time was spent only with the most promising applicants. This approach significantly reduced the hiring timeline, efficiently filling positions without compromising on staff quality.

Leveraging Recruitment Expertise in Warehouse Logistics

Entering warehouse logistics was new for foodpanda, and that's where our expertise came in. We used our knowledge of the sector and our wide network to find people with the right skills for PandaMart. We reached out through local channels and online platforms, finding those hidden gems – workers who were perfect for the job but might have been missed by traditional hiring methods.

Cost-Effective Workforce Management

By taking over PandaMart's staffing needs, we helped foodpanda save money and focus on growing their business. We handled the training and administration for the new hires, which meant foodpanda didn't have to. This not only saved them money but also a lot of time and hassle, letting them concentrate on expanding PandaMart's operations.